2021 marks the Year of the Ox. The Ox represents strength and perseverance. A willingness to move boldly forward in spite of challenges. In honor of the Lunar New Year, Hennessy invites audiences to embrace their inner Ox as we continue our collective odyssey into 2021. On February 18th, the Cognac brand will host X.O OX – a virtual charity celebration that spotlights influential icons & entrepreneurs in the Asian American and Pacific Islander community who embody the resilient drive of the ox in their pursuit of greatness.
As we reflect on 2020 and usher in good fortune for the New Year, Hennessy remains committed to supporting communities that have faced unprecedented challenges as a result of the pandemic. To honor the X.O OX experience Hennessy will be donating $250,000 to support Unfinished Business -- a long-term initiative from Hennessy that provides financial and educational resources to Black, Asian, and Latinx owned small businesses.
Continental USA only.